Website case study

Pretty Lovely Designs. A shop of its own.

Personalised bridal and hen gifts, brought from an Etsy shop to a complete online store on the brand’s own domain.

Business
Pretty Lovely Designs
Based in
Derbyshire
Our work
Website design & build
The Pretty Lovely Designs website, designed by Umber Studio Visit prettylovelydesigns.co.uk

The business and the website

We designed and built Pretty Lovely Designs’ online store, from browsing products through to checkout. The shop brings together personalised bridal clothing, hen-party favourites and gifts in a setting built around the brand.

How the site comes together

Collections that make browsing easier

Product collections give shoppers a route into the range, including bridal pyjamas, robes, cold cups and accessories. Product pages carry the individual items through to the basket.

Help alongside the products

Delivery and returns information, a personalisation guide and contact details sit alongside the shop. They give customers somewhere to check practical questions about a made-to-order purchase.

A complete shopping journey

The store connects collection browsing, product selection, a basket and checkout on its own domain. The visual design keeps the shop’s personalised gifts at the centre of the experience.

What we built

Pretty Lovely Designs now has a live online shop of its own: a place to present the brand, organise the range and take customers from browsing to checkout.

Explore the live Pretty Lovely Designs website

Something similar for your business?

An independent shop gives an established seller another place to sell. It also needs a plan for attracting customers. If you are considering a shop of your own, tell us about your products, how you sell today and what needs to work behind the scenes.

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Your website, built properly.

We’re Jack and Sally, a two-person studio in Derbyshire working with small businesses online. Tell us what you do and what you need your website to do.

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