Collections that make browsing easier
Product collections give shoppers a route into the range, including bridal pyjamas, robes, cold cups and accessories. Product pages carry the individual items through to the basket.
Website case study
Personalised bridal and hen gifts, brought from an Etsy shop to a complete online store on the brand’s own domain.
We designed and built Pretty Lovely Designs’ online store, from browsing products through to checkout. The shop brings together personalised bridal clothing, hen-party favourites and gifts in a setting built around the brand.
Product collections give shoppers a route into the range, including bridal pyjamas, robes, cold cups and accessories. Product pages carry the individual items through to the basket.
Delivery and returns information, a personalisation guide and contact details sit alongside the shop. They give customers somewhere to check practical questions about a made-to-order purchase.
The store connects collection browsing, product selection, a basket and checkout on its own domain. The visual design keeps the shop’s personalised gifts at the centre of the experience.
Pretty Lovely Designs now has a live online shop of its own: a place to present the brand, organise the range and take customers from browsing to checkout.
An independent shop gives an established seller another place to sell. It also needs a plan for attracting customers. If you are considering a shop of your own, tell us about your products, how you sell today and what needs to work behind the scenes.
We’re Jack and Sally, a two-person studio in Derbyshire working with small businesses online. Tell us what you do and what you need your website to do.
After launch, our £30 monthly website care plan keeps the ongoing support clear.
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